Differentiating snow services is the most important key to success in winning more work for more profit. Whether looking to win new snow contracts, out-sell competitors in a competitive bid environment, enter a new market, or simply defend existing customers, the value of your brand cannot be understated. In this webinar, you’ll learn the keys to building a multi-million dollar snow brand that will enable better selling.
Learning Objectives:
- Why a Target Market enables success and how to define it
- How to position your brand to stand out from the competition
- What makes a customer choose to spend more for premium brand solutions
- The components of a great brand image and webpage
- Steps to win more contracts for more profit
About the Presenter
Neal Glatt, CSP, ASM joined Case Snow Management, Inc. as an Account Executive in 2010. The company owned a single pick-up truck and had annual revenues of less than $1 million. Leading the sales effort and serving as part of the leadership team, Neal helped the company exceed $40 million in annual sales before beginning his own coaching practice in 2017. During that time, Neal discovered the power of focusing on strengths and the ability of strong leadership leadership to influence amazing results. His passion is to help other people also find fulfillment and success in life. He is a Certified Strengths Coach through Gallup and a John Maxwell Certified Coach, Speaker, and Trainer.
Neal has helped hundreds of audiences in the green industry through workshops and keynotes around the world. Owners, managers, salespeople, office staff, and foreman have all found immense value in his unique and entertaining approach.
